06.24.11 marks the launch of another small way we hope to give back to all of you that have supported Community Automotive Repair.
We made it clear from the beginning that we would never lobby or become political for somebody’s vote to “like” us. That said, it took a long time for us to develop a manner in which to grow this social presence and stay committed to our original core values.
In several talks we’ve had with other small businesses we’re fortunate to call neighbors, partners, and friends… we’ve arrived at one simple solution we hope meets your approval.
We’d like more people to know about us (doesn’t that go without saying?) but we don’t tolerate popularity contests. That’s why we invite you to share information about this (what will likely be one of many others to come) small promotion with other you know would directly benefit from hearing about it.
We’d like to introduce you to Free Friday (or FrEEday for short). Every Friday going forward we’re going to give you the opportunity to win a valuable service for FREE. We took a poll and found that most customers are interested in the opportunity to pay ZERO for the oil change service to be done on their vehicle. You made that clear and now it’s time to give you what you’ve requested.
We’re leading with and may stick with one FREE standard oil change service every Friday in 2011. The way this works is very easy.
We’re asking at least 5% (based on our actual current amount of “fans”) of you to “like” our FrEEday post each week. That 5% number will increase as more people add Community Automotive Repair’s page to their feed (new “likes” of the page). Once that 5% mark is reached in “likes” of the FrEEday post every week, the amount of people IN WEST MICHIGAN that make up that 5% will be entered into a daily drawing for FREE service.
The more people you tell, the quicker we reach the qualifying point for the contest each week. 5% response is not difficult, especially as the total number of people following the contest increases. In the interest of full disclosure, this gives you an opportunity to share the news (and participate yourself) of FREE service(s) and it helps us grow our brand and social presence. Bottom line, we’ve partnered with you in creating a win/win proposition.
OK, now you know how everything works… just a few conditions to cover and it’s GO time.
1) employees and their immediate family members are not eligible to win, but they may still participate if they choose
2) oil change service in particular is limited to standard, premium and synthetic options are available – customer simply needs to pay the difference in cost
3) oil offered for this promotion is limited to 5 quarts – customer to pay difference if vehicle requires additional oil
4) contest offer and rules are subject to change
Who wants FREE service(s)?