10 x 10
In another case where the announcement speaks for itself, all of us at Community Automotive Repair are proud to share and support this year’s Local First 2012 campaign, 10 x 10. The potential impact of this program is enough to make great strides in our local marketplace. We’re pleased to do our part by promoting, participating, and providing encouragement to all those choosing to accept this challenge. And so without further ado, here’s the official press release our friends made available a couple days ago, in which instructions on how to get involved are clearly explained.
Please consider joining us. We greatly look forward to making a big difference, collectively.
FOR IMMEDIATE RELEASE
August 15, 2012
Contact: Seth Galligan
Local First Launches 10×10 Pledge to raise $100,000 for the local food system.
10×10 Pledgers will shift $10 of their weekly food budget to local food for 10 weeks. Local First aims to get 1000 people to sign the pledge who will together shift $100,000 to the local food system.
The Pledge: I pledge to be part of a healthy, sustainable food system by shifting $10 of my weekly food budget for 10 weeks toward local food sources.
The 10×10 Pledge, presented by Valley City Linen, starts on August 28th and will last for 10 weeks. Local First is aiming to have 1000 people sign by the start date but will welcome late joiners. During the ten weeks, Local First and the many sponsors (listed and linked below) of the 10×10 Pledge will provide support for pledgers in the form of emails including information about how to get the best local food, deals, recipes, and “eat local” tips. Support for pledgers will come in the form of social network interactions via a Facebook Group “The 10×10 Pledgers,” and conversation on Twitter using the hashtag #10×10. Local First will also host numerous free workshops that will be open to pledgers and the general public.
The main objective of the pledge is to show how easy it is to make a big difference in our local food system. A 10×10 pledger can start with something as simple as finding a local source for their morning coffee. For someone who is already skilled at getting food locally, they might need to be more creative in finding that extra $10 a week to shift to a local food producer. Local First hopes to hit the goal of 1000 pledgers this year and aims to expand that in years to come. If in the future 10,000 people, just around 5% of the population of Grand Rapids, sign the pledge, a shift of $1 million dollars could be created. The 10×10 Pledge will conclude on October 30th and Fork Fest, a grand finale celebration featuring over 30 of the best local food and beverage producers will be held in the Greenhouse at Romence Gardens on October 18th. The pledge can be taken HERE.
Facebook Group: “The 10×10 Pledgers”
Presenting Sponsor: Valley City Linen
Hosting Sponsor: Romence Gardens & Greenhouses
Print Sponsor: Crop Marks
10×10 Pledge Sponsors:
West Michigan Food Co-‐op
Forest Hills Foods
Reds on the River
Lubbers Family Farm
Eat Local, West Michigan!
Local First is a nonprofit organization supporting sustainable economic development in West Michigan. Representing nearly 600 local business members, Local First is the largest “Buy Local” organization in the Midwest and the 3rd largest per capita in the United States. For more information on Local First and its efforts to promote a local living economy in West Michigan, please visit www.localfirst.com.